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News

LAÏTA, the leading cooperative dairy company in north-west France, presents its product innovations and the news from its flagship brands: Paysan Breton, Mamie Nova, Régilait, Celtilait, Oriane… More generally, LAÏTA provides the latest information on its field of activity: the dairy industry.

10 April 2012

Régilait launches a new topping

To meet the needs of the expanding gourmet drinks market, Régilait is launching a new full cream milk topping.

5 April 2012

Recipes by Paysan Breton

Following the success of its first recipe book devoted to Madame Loïk's Whipped Cheese, Paysan Breton is set to release two new books in this series in April.

2 April 2012

Paysan Breton moulded butter back on the screens

This year Paysan Breton is capitalising on the TV advertising campaign run in 2011.

1 April 2012

A slice of sunshine with Paysan Breton

For spring/summer 2012, Paysan Breton is offering a new sun-filled recipe! This exclusive creation combines red peppers stewed in Provencal herbs with a delicious, light whipped cream cheese.

10 March 2012

Taste Paysan Breton's moulded butter with crystals of sea salt

From 12 to 27 March, Paysan Breton is offering discounts for you to discover or rediscover Paysan Breton's moulded butter with crystals of Guérande sea salt.

1 March 2012

Régilait Pocket on TV

Régilait Pocket will be making its TV debut in March. This TV campaign, broadcast on several terrestrial channels, will feature the latest addition to the Régilait family, aimed at the supermarket sector.

04 March 2012

Paysan Breton strikes again

Following the positive results of its last campaigns, the brand is back on the small screen.

28 February 2012

Whipped cheeses: taste the difference!

Throughout March, Paysan Breton is launching the promotional campaign "Taste the difference!" on its "Shallot - Chive" and "Garlic & Herbs" whipped cheeses.