Originally passionate
Building the brand’s reputation through teamwork
Introducing customers to new products is not something you do on the spur of the moment. Alongside the marketing teams, Claire helped to design and implement the communications strategy that accompanied the launch of the new Paysan Breton range of yoghurts and fromages blancs. She looks back at a collective adventure in which communication and team spirit played a key role.
Giving the new range every chance of success
Launching a new product isn’t just about developing it, you have to get it known as well. Several different departments were brought in for the launch of the Paysan Breton yoghurts and fromages blancs, all with the same objective - to give the new range every possible chance of reaching consumers.
Social media, press relations, influencers, events, TV adverts and digital content - every means was exploited to help get the products known. A collective adventure, testimony to the power of collaboration between teams and a combination of complementary expertise in marketing, communications, trade and production. An assignment that fully illustrates the importance of working together to achieve success for a new product.
We’re all committed to making the new range a success, with pride and conviction.
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Claire
Communications Manager for Paysan Breton
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