Paysan Breton’s beurre tendre gets the seal of approval from Produit en Bretagne

25.05.2022 Produits

Recognition for Paysan Breton’s beurre tendre

Last January, Produit en Bretagne (PEB) awarded its 20th annual prize for Best Newcomer to four products, including Paysan Breton’s new ‘beurre tendre’.

Paysan Breton will enjoy the benefits of enhanced visibility for a whole year in promoting its new product. The video is great exposure for the brand, watch it here.


Paysan Breton beurre tendre by Produit en Bretagne

This award will focus public attention on our new Paysan Breton butter. It’s also a chance to consolidate our affiliation with Brittany and celebrate the Produit en Bretagne organisation and its members, who work to promote the local economy. The benefits that come with Produit en Bretagne recognition represent an opportunity for us to talk about the award and the product to distributors and improve our visibility and shelf positioning.

Véronique Ayres

Head of the Paysan Breton Group, Butter and Crepes Division

The 4 winners

Every year, Produit en Bretagne recognises agri-food enterprises in Brittany with awards for their innovation capacity. For this 20th year, Produit en Bretagne’s prize for Best Newcomer was awarded on Thursday 20 January to four winners who have once again demonstrated their creativity and originality in matters of taste.

🏆The lightly salted beurre tendre by PAYSAN BRETON, Ancenis (44)

🏆Ty Crousti by KOUIGN AMANN BERROU, Goulven (29

🏆Salted caramel dark chocolate tablet by GRAIN DE SAIL, Morlaix (29)

🏆Coreff Breizh’île beer with lime and ginger by BRASSERIE COREFF, Carhaix (29)

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